The modern consumer. Generation Y and Z
Автор: Sokolova E.G., Rogatykh D.A.
Журнал: Мировая наука @science-j
Рубрика: Основной раздел
Статья в выпуске: 9 (9), 2017 года.
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The article considers the general characteristics of modern generations, their general analysis is carried out. Issues related to the factors influencing the formation of consumer behavioral attitudes are raised, examples of modern marketing trends used to influence the consumer are given.
Generation, consumer, psychology, marketing trends
Короткий адрес: https://sciup.org/140289128
IDR: 140289128
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