Modern level of organisation branding
Автор: Zaytseva Elena
Журнал: Экономический журнал @economicarggu
Рубрика: Наука и практика
Статья в выпуске: 4 (28), 2012 года.
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The author considers the main principles and methods of branding as an element of ensuring the competitiveness of a business as well as problems companies face. The article substantiates the need for innovations in branding.
Branding, competitiveness, innovations, informational society
Короткий адрес: https://sciup.org/14915098
IDR: 14915098
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