Specifics of two-way communication in the blogoshpere: from the internet audience to the internet community

The study ofthe blogosphereas the communicationmedium is oneof the main direct ions of researchof this phenomenon.T he disclosur e ofmechanisms oft wo-way communication, as well as theirtechnological, social, and ideological reasonsleading upto the emergence ofthe Internet community, it is necessaryto identify theessence ofblogs, as well as to determine the prospectsof their interaction withprofessional journalism.