Specifics of marketing of small enterprises
Автор: Golikov D.E., Chausov N.Y.
Журнал: Экономика и бизнес: теория и практика @economyandbusiness
Статья в выпуске: 7 (77), 2021 года.
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The article discusses the features of marketing of small enterprises. The content of marketing management in a small enterprise is considered. The conditions for outsourcing marketing services to a small enterprise are summarized. The study revealed the main reasons for the low level of attraction of enterprises providing marketing services for the successful functioning of small enterprises, as well as the distinctive features of their influence on small businesses. The content and features of the provision of basic marketing services for the successful operation of a small enterprise are substantiated.
Marketing, small enterprise, marketing services
Короткий адрес: https://sciup.org/170190185
IDR: 170190185 | DOI: 10.24412/2411-0450-2021-7-45-52