Specificity of training the personnel of creative industries in the context of their digital transformation

Today the set phrase «education through all life» was strongly proved on pages ofmass media, in scope of various public discussions and scientific actions. It is not atribute to the time, it is already the answer to escalating requirements as to certain employees of the enterprises, organizations, and organizational and economic systems, social and economic development of society and the developing global economy in general. Tendencies of the last decades are the digital transformations which have captured all spheres of national and global economy without exception. In article the prospects of formation of competences of workers according to requirements of digital economy are considered.