The specifics of the implementation of soft power in foreign cultural policy (USA, China and Russia for examples)

The article attempts to present and systematize the experience of practical implementation of the soft power concept in foreign cultural policy using the example of the USA, China and the Russian Federation. As a result of the study, three approaches to the implementation of soft power were identified: the American approach (a two-tier system of actors and a politically oriented view of soft power resources); the Chinese approach (a single-tier system of actors and culture-centricity of soft power resources); the «hybrid» approach (a combination of resource systems and actors of the Chinese and American approaches).