Specifics in tourism business
Автор: Zieba J.
Журнал: Экономика и бизнес: теория и практика @economyandbusiness
Статья в выпуске: 5-1 (99), 2023 года.
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This article is devoted to the study of the specifics in tourism business. The article defines such concepts as "marketing" and "marketing mix". The main aspects are considered, including seasonality and its impact on prices, demand and tourist destination, the role of competition and prices in the tourist market. The features of tourist services are also identified and their characteristics are given.
Tourism, tourist, marketing, marketing mix, tourist product, tourist market, tourist destination
Короткий адрес: https://sciup.org/170198870
IDR: 170198870 | DOI: 10.24412/2411-0450-2023-5-1-239-241
