Specific character of loan-words perception in youth ethnic culture

This paper presents the results of a sociolinguistic survey of students conducted on the basis of a corpus of interviews gathered at the Institute of Philology and Cross Cultural Communication, Volgograd State University. The experimental study was aimed at the recognition of loan-words belonging to different thematic groups by the undergraduates and graduates. The findings of the research may be referred to the solution of ecolinguistic problems as they are oriented to researching the language speakers’ mental processes while assimilating foreign words. The analysis has shown that the students’ foreign language competence may not only define the variety of associations referring to the loan-word meanings, but is also able to lead to false interpretations. The contrastive analysis of the findings in the junior and senior groups of students revealed that the quantity of zero reactions to the foreign words awareness was almost equal. However, the undergraduates’ reaction to the semantics of imported words was more creative, which testifies to their willingness in exposing their linguistic skills. The involvement of students in some activities (business, IT, fashion, sport, entertainment) is probably a significant motivating factor in assimilating foreign words, but the interpretation of loan-words in the sphere of politics and terminology is a problematic issue for the young native speakers of Russian.