Expenditure on the promotion of audiovisual content

The specifics of the costs to create an audiovisual product, their composition and structure largely depend on the producer's choice of channels to promote the project (film, TV series, documentary project) in order to get a payback. The costs of promotion (including advertising) can be up to 30% of the project budget, but it is an integrated approach that allows to achieve the effectiveness of the organization. The article considers the features of the formation of costs for the promotion of an audiovisual product, the structure of the cost estimates for the production of a film and television project, and analyzes the sales markets for an audiovisual product.