Ways to solve problematic issues of using value drivers

The modern world dictates new and new challenges to companies. The processes of globalization, the rapid development of technology, and macroeconomic factors are forcing companies to look for new, more effective methods of financial management. One of them, which is becoming more widespread, is a value-based approach to management, characterized by a focus on maximizing the value of the company and improving the effectiveness of management decisions. Fundamental to this approach is the identification and application of value drivers. As a result of the study, the main problems associated with the lack of a unified view on the identification and classification of value drivers, the complexity of their quantitative determination, integration, coordination and adjustments, the influence of the external, internal environment and the human factor are identified and systematized, and ways to solve the identified problems are proposed.