Ways to improve price policy for corporate clients of a commercial bank
Автор: Gubarkov S.V., Kim A.G., Gubarkov A.S.
Журнал: Вестник Алтайской академии экономики и права @vestnik-aael
Рубрика: Экономические науки
Статья в выпуске: 7-1, 2021 года.
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The article deals with the formation of an effective pricing policy of a commercial bank. The analysis of pricing methods for credit products for corporate clients of a commercial bank is carried out. The advantages and disadvantages of pricing models offered to Russian banks to improve the pricing policy of lending to corporate clients are highlighted. Proposals for improving the pricing policy of lending to corporate clients of Russian banks by using the advantages of the cost-profitability model and the target pricing model have been substantiated. The need for easing the monetary policy implemented by the state is indicated in order to create favorable conditions for business development in the country.
Pricing policy, corporate clients, commercial banks, pricing models, loan product
Короткий адрес: https://sciup.org/142230320
IDR: 142230320 | DOI: 10.17513/vaael.1775