Comparative analysis of gender markers in English and Russian media texts

The article focuses on the analysis of gender markers in English- and Russian-language media discourse, particularly in the texts of glossy magazines. The relevance of the study is due to the growing interest in the representation of gender in language and the role of media in transmitting social norms. The aim of the work is to identify linguistic features of the expression of femininity and masculinity in texts addressed to women and men. The method of comparative discourse analysis made it possible to reveal differences in vocabulary, grammar, stylistics, and audience image. As a result, it is shown that media texts reproduce persistent gender stereotypes, reflecting culturally and linguistically conditioned models of behavior.