Analysis of the activities of insurance competitors

The article is devoted to the study of the most important aspects of the analysis of the activities of the insurance company's competitors. The features of competition in the insurance market of the Russian Federation are highlighted, the main market leaders are considered from the point of view of their advantages in various types of insurance. Using the example of Soglasie Insurance Company, a competitive analysis of the company's activities, as well as its main competitors, is carried out. Based on the results of the analysis, threats from competitors, as well as weaknesses and possible vulnerabilities of Soglasie Insurance Company are identified.