Means of forming public opinion as a tool of social management

Public opinion is a certain state of consciousness of the masses, which consists of explicit and hidden relationships of people to specific situations and facts of the social environment. The opinion of society appears in the form of a product of awareness of social problems that have appeared and also require resolution. It has its own direction in the comparison, and often in the conflict of dissimilar views and positions on the issue under consideration, as well as in support and approval, and, perhaps, in denial, to the negative of certain behaviors of a person.