To become “Parnassus”: ways of enhancement of the literary and art corporate edition

In article typological characteristics of the “Parnassus” newspaper are considered. The edition type as corporate literary and art newspaper is determined. Various aspects of its functioning are analysed, the genre analysis this to media, composite and graphical model of the edition is carried out. Forms of work with audience are revealed, efficiency of the newspaper as corporate is determined by media. Ways of optimization of substantial and design model of “Parnassus” are offered.