Stylization in modern design of clothes (on the example of motorcycle equipment)

The article is devoted to the modern conceptual design of clothes. The author characterizes the peculiarities of stylization as a basic method of form creating in design; considers the main directions of stylization in modern design of clothes: ethnic direction, bionic design, car theme. The article contains the author's concept of a motorcycle suit designed in the BMW style. The author concludes that the use of the popular style allows creating a spectacular image through brand recognition.