Strategic diagnostics of plastic window factory using SWOT analysis method

The article presents the results of strategic diagnostics of internal and external environmental factors using the SWOT analysis method using the example of the plastic windows factory Rotaks LLC. The qualitative and quantitative methods for conducting SWOT analysis are considered. A rating matrix is formed to create a strategy within the framework of the quantitative method. Suggested ways for Rotaks LLC to eliminate deficiencies and minimize external environment threats.