Strategic goals and objectives of developing an organization’s marketing strategy

In modern conditions, when the task is set to bring the socio-economic complex of the Russian Federation to a new stage of development, the issue of improving management systems formed in various industries and economic zones and focused on various types of markets is becoming increasingly important. The most important direction for improving the management process is to improve the quality of marketing principles that determine the possibility of achieving reliability and certainty of management decisions of a strategic and managerial nature. In the context of economic changes, modern society is forced to take into account the development and coordination of increasingly complex marketing concepts that determine consumer behavior and create new rules for all participants in the sales chain, as well as take into account the various tasks of new focus groups, the usual familiar ways of doing things must be adapted. For this reason, the management of modern organizations is faced with a number of new problems. Not all organizations are ready for the transition to an online format, the self-restraint and sharp reduction in costs and revenues in a very unstable market, the challenges of network management and the very uneven and sometimes very harmful mandate of a dynamic operating model for a 24/7 market.