Strategic prospects of the travel industry development in the Krasnodar krai

The article deals with the content and methods of the approach that can be applied in the study of the dynamics characteristics of the tourism and recreation activities in the Krasnodar Krai. Considering the increasing competition in the Russian tourism market, the authors suggest to build a modern competitive offer, which can be implemented through the establishment of a special economic zone (SEZ), in order to keep the leading position and support the long-term growth of the travel industry in the Krasnodar Territory. Implementation of the project will apply the experience of servicing and developing of economic components throughout the country.