Strategic analysis of the static component internal environment of the enterprise based on a resource-oriented approach

The article deals with the strategic analysis of the internal environment of the enterprise based on the provisions of the resource-oriented approach, according to which the internal environment is represented in the form of static and dynamic components of its organizational potential. Methodological recommendations for the analysis and evaluation of the static potential of the enterprise are given. The advantages of this approach in the strategic analysis of the internal environment of the enterprise are shown.