Strategic analysis of internal factors in the truck industry enterprise in digital transformation of the economy
Автор: Lyaschuk A.V., Tikhonova M.V.
Журнал: Известия Санкт-Петербургского государственного экономического университета @izvestia-spgeu
Рубрика: Методология и инструментарий управления
Статья в выпуске: 3 (123), 2020 года.
Бесплатный доступ
The article considers the strategic analysis of internal factors of truck industry enterprises in the conditions of ongoing digitalization of the economy. The internal environment of the enterprise is represented as its potential, the value of the potential of enterprises for the formation, retention and increment of a stable competitive advantage according to the resource-oriented approach is shown. It also shows the composition of the potential of enterprises and the role of the components of static and dynamic potentials
Strategic analysis, resource-oriented approach, digital economy, stable competitive advantage, big data, static potential, dynamic potential
Короткий адрес: https://sciup.org/148320160
IDR: 148320160
