Strategic planning at the enterprises: review of excellent foreign experience

Автор: Shmatko A.D., Xiang Chenyu

Журнал: Форум молодых ученых @forum-nauka

Статья в выпуске: 5 (33), 2019 года.

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In the article such phenomenon as strategic planning at the enterprise is considered, concepts "strategy", "strategic plan" are explained, it is told about one of the most known strategy - Strategy of the Blue ocean. As an example of strategic decisions and their inclusion in the plan of the organization, the successful experience of Apple, whose products are now used in everyday life and at work, was chosen.

Strategic planning, strategy, planning, plan, blue ocean theory, business

Короткий адрес: https://sciup.org/140289866

IDR: 140289866

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