Strategic planning of entering foreign market

Автор: Varaksina V.E.

Журнал: Экономика и социум @ekonomika-socium

Рубрика: Основной раздел

Статья в выпуске: 5-1 (72), 2020 года.

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In this article I discuss how companies enter foreign markets and how they do this through use of specific models. However, a focus is placed mainly upon entrepreneurs and their models of choice. As well as, the possible strengths and weaknesses of the specific model and the factors that directly influence the choice of the form of foreign economic entry activity.

Economics, economics of enterprises, marketing, foreign markets

Короткий адрес: https://sciup.org/140252134

IDR: 140252134

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