Strategic management of the Solovetsky islands sustainable development

This article defines spiritual, historical and cultural, scientifically-educational, social-economic, etc. potential of the Solovetsky archipelago territory in the context of the regional strategic development. Author analyses the management contradictions and problems, points the basic directions of the Solovetsky archipelago strategic development. It's shown specifics of protected areas as management object, their place in the regional social-economic complex. Article provides the main problems of the Solovetsky archipelago development and gives some ways to their solving on the basis of modern concepts of management and marketing.