Strategies for building politicians personal brand in the media

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Forming the personal brand of politicians in the media involves a number of key aspects that need to be taken into account when developing an effective image strategy for individuals engaged in political or public activities. The success of shaping the personal brand of a politician or public figure largely depends on authenticity, consistency, effective communicability, and active engagement with the audience whose attention, understanding, and perception of their personality they seek to achieve.

Strategies, brand, politics, media, personal brand of a politician

Короткий адрес: https://sciup.org/170203347

IDR: 170203347   |   DOI: 10.24412/2500-1000-2024-2-2-37-41

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