The strategy of communicative behavior in intercultural business communication

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In this article the author examines the characteristics of communicative behavior in intercultural business communication, and analyzes the strategies, the communicants can adhere to. The author suggests an algorithm for developing of communicative behavior strategies in order to improve the efficiency of the communicative act and ensure achievement of goals the communicants set themselves.

Intercultural communication, communicative behavior, communicative behavior strategy, business communication

Короткий адрес: https://sciup.org/170184297

IDR: 170184297

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