Strategies of communicant's presentation in scientific discussions

The articles is devoted to the realization of representative strategies and ways of self-presentation in positive-oriented and ideologically-oriented scientific discussions. The communicative aims of the participants of the discussion process determine peculiarities of their speech behavior and influence the choice of communicative tactics. Their aim to the cooperative speech behavior allows to organize the constructive dialogue. Ideological orientation brings to the change of the discussion by the publicists polemics which steps up from tolerant norms.