Strategies for the survival of Russian households in the global pandemic: a resource base for survival

The coronavirus pandemic has acquired the character of a global disaster. It forces billions of people on Earth to look for ways to adapt and survive. The pandemic is also very painful in Russia. The population is poorly vaccinated. From the point of view of management, we fix the social situation as complex, unpredictable, uncertain and multidimensional. Such properties are possessed by VUCA systems. The paper attempts quantitative modeling of such systems. The task is reduced to SWOT modeling. The information base was interviews and surveys of students of the MBA programs of the Presidential Academy. It was revealed that during the year of the pandemic, the survival resources of Russian households decreased by a quarter. The search for survival resources is clearly focused on drunkenness, on the acquisition of mystical support and in gaining faith in God.