Interaction strategies between population and institutions of out-patient aid

The article deals with typical strategies of interaction between urban population and institutions of out-patient aid. The authors mark and analyze reasons of population's distrust regarding to out- patient aid as a result of negative strategies domination of social interaction between population and medicine, formed in the post-Soviet period. Key factors, forming population's idea and attitude to contemporary out-patient aid, are determined based on the secondary analysis of domestic socio- logical research. Role of mass media in the context of its influence on formation of interaction strategies between population and out-patient aid is defined.