Product formation strategy (marketing management)

Автор: Churaev V.V.

Журнал: Мировая наука @science-j

Рубрика: Основной раздел

Статья в выпуске: 4 (49), 2021 года.

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This article discusses the principles of building a strategy for the formation of a product for a company. Theoretical aspects of marketing strategy and key components

Product formation strategy, marketing strategy, universal product, expected product, extended product, potential product

Короткий адрес: https://sciup.org/140266036

IDR: 140266036

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