Internationalization strategy and ways to sell Huawei's own brand products on the global market

Автор: Peng Chongbi

Журнал: Экономика и социум @ekonomika-socium

Рубрика: Основной раздел

Статья в выпуске: 6-2 (73), 2020 года.

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Huawei's growth story is a story that makes people struggle.In just two decades, Huawei has grown into a powerful international large company from Shenzhen, little known in the production of foundry products, has become a Chinese private enterprise that creates its own world-class brand flag, and has won worldwide attention and recognition.Currently, with the implementation of the Chinese strategy“One belt and one road”, it will inevitably require more Chinese companies to internationalize the layout, in this context, Huawei research, to explore a successful path of internationalization of Huawei's own brand, the collective internationalization of Chinese enterprises as part of a great power strategy is of great practical importance.

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Global market, internationalization strategy, ways of implementation

Короткий адрес: https://sciup.org/140252610

IDR: 140252610

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