Strategy as a key success factor for healthcare organizations

Attention paid to the healthcare industry by the state, the allocation of additional funds for the Programme of State Guarantees of free medical care to citizens, modernization of material and technical support of health facilities imply a new approach to the management of medical organizations. The transition of state institutions from "survival strategy" to "strategy for sustainable development" implies changing management principles within organizations. This study examines the factors influencing the sustainability of a healthcare organization in modern conditions. The study was conducted in the period from 2014 to 2015. The author employed such method as expert survey of heads of medical organizations that demonstrate sustainable development. The experts were asked to assess the influence of various factors on the sustainability of a healthcare organization using a 0-10 rating scale. Further processing of the material was carried out using standard software. This article presents the results of estimation of the organization strategy and policy factors and their impact on the sustainability of the medical organization, and a conceptual model of sustainable development of the organization. The approach to the implementation of the development strategy of various organizations is analyzed according to Russian and foreign authors. The article describes an integrated approach to the implementation of development strategies within health institutions in modern conditions.