Structure and technology of Krasnodar krai image creation

The author touches upon the problem of the Region Image analysis as a result of deliberate and stable performance of the object in person's perception. Region Image and its reputation are considered as an effect of many elements of its development. The expert inquiry «The structure and technologies of Krasnodar Krai Image creation» based on the empirical research. The author declares that nowadays the regional authority activity and positive changes in the Region economy didn't become the determinative factor changing the population perception of other regions of the Russian Federation for the better. The undertaken measures on the creation of external image of Kuban require the output of one conception with the participation of all Authority Branches, Business, Public Institutes, Ctizens and of course Specialists in this field.