Structural transformations in the Russian pharmaceutical market in the pharmacy segment

The Russian pharmaceutical market is a socially significant mechanism for the distribution of medicines. The process of providing medicines to the population is very important for the functioning of any economic system. The pharmacy segment in the structure of the pharmaceutical market acts as the final link in the chain of bringing the medicine to the final consumer. At the same time, the structure of the pharmacy segment of the pharmaceutical market is subject to constant transformations that arise as a result of changes in market conditions, which are caused by changes in the macroeconomic situation. Structural transformations of the pharmacy segment create a new configuration of the pharmaceutical market, as a result of which the number of market participants changes, and there is a change in the ratio of the level of supply and demand in the market, which in turn is associated with the structure of morbidity and is determined by the level of solvency of the population. Any change in the parameters in the above chain can affect the level of availability of medicines - and, as a result of these changes, the topic of the pharmacy segment again becomes relevant (in terms of the number of market participants). The study assesses structural changes in the Russian pharmaceutical market in the pharmacy segment. It has been revealed that the pharmacy segment is currently the most dynamically developing segment in the structure of the Russian pharmaceutical market. It has been established that in the pharmacy segment of the Russian pharmaceutical market, at the current stage of development, the first prerequisites for partial vertical integration arise, an example of which can be the processes of creating marketing alliances and marketing associations with distribution companies.