Student sports and business

The article examines the interaction between the active participation of students in sports events and the business sphere. The influence of students' sports activities on the development of their professional and leadership skills is analyzed, the potential of commercialization of sports events in educational institutions is investigated. The authors consider examples of successful integration of student sports into business processes, and also offer practical recommendations for optimizing interaction between educational institutions and commercial structures in the field of sports. This analysis is of great importance for understanding the role of student sports in enriching student life and creating new business opportunities in educational environments. The paper presents the results of a survey of 2nd year students of VSPU, determining the influence of student sports on business in the university environment.