Studying the image of China in the online media of Tajikistan

The image of a country is intangible assets which compose an important part of its soft power. As its economy has been in an unprecedented rapid development during recent years, China in the international arena has attracted more attentions, and because of its fast economic development, China''s influence on the world is growing. However, existing research results have indicated that China''s national image is not directly proportional to its enhancing strength, which is inevitably confusing. With the acceleration of international economic globalization, the increasingly active exchanges between countries make the role of national image more and more important in international communication. In the last phase of the 20th century, the network media bring huge influence upon sovereign countries. As a rising star Chinese gradually focus to the network media, which provides a better platform for the research of China''s image. Computer network provides a new channel to access to information, which has made a huge audience of 1.5 billion people currently in the. In China more than 700 million people often visit the Internet. On the Internet media more than 90 % of the information comes from developed countries while Chinese information accounts for only around l %. In this paper that the authors carry on a preliminary analysis of China''s national image in Tajikistan network media as an example, which aims to provide some reference basis for promoting China''s active participation in international affairs. National image is the highlight of a country’s overall strength on the world stage. Today online media''s influence is growing steadily, and information dissemination updates more rapidly, and even more open. This article analysis China’s image in Tajikistan network media for the purpose of advancing good-neighbor relationship between the two countries. The authors put forward the following opinions on establishment of China''s image in Tajikistan: (1) It is suggested that China should pay attention to build a image of great power with increasing comprehensive strength, playing a more and more important role in international affairs, maintaining the world peace, being responsible anywhere and anytime. (2) The Chinese government should aim to improve its transparency, and release information to the public timely and accurately, making it know national political events. (3) Show an honest and upright government image of justice. (4) It is also needed to strengthen the cooperation with other countries, and establish a mutually beneficial pattern in order to improve the understanding and support of other countries to China''s economic development. (5) Broaden the channels for understanding the cultural world of China. From the network media, it is easy to find that impression of China in Tajikistan derived mostly from its long history, ancient civilization, and rich traditional culture besides the fast economic growth. Foreign spread media should also make a modest increase in the program number and content of the current political affairs, broadcasting out China''s new information through their own mouth, in order to avoid China’s image be disjointed from the reality of the situation.