Subject-object relations in advertising discourse
Автор: Isayeva L.V.
Журнал: Вестник Тверского государственного университета. Серия: Филология @philology-tversu
Рубрика: Исследования текста и дискурса
Статья в выпуске: 2, 2020 года.
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The article analyses the system of object-subject relations in advertising discourse. The author shows that the esthetic component present in advertisements makes these relations both more complex and dynamic, the advertising discourse thus becoming an interrelation of institutional and personal types of discourse.
Object-subject relations, advertising discourse, esthetics of advertising
Короткий адрес: https://sciup.org/146281668
IDR: 146281668
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