Suggestion and its follow in the advertising text: rhythm and synesthesia
Автор: Stepanov V.N., Chibisova E.A.
Журнал: Вестник Тверского государственного университета. Серия: Филология @philology-tversu
Рубрика: Журналистика и реклама
Статья в выпуске: 1, 2013 года.
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This paper examines the mechanisms of speech impact - rhythm and synesthesia, which allow to identify the cognitive, structural and semantic models of suggestion in the advertising text, describe lexical and grammatical means of expression at all levels of language.
Suggestion, rhythm, synesthesia, speech impact, advertisement, text, code
Короткий адрес: https://sciup.org/146121081
IDR: 146121081
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