Essence of franchising
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Franchising relations in the modern world are developing rapidly. Such dynamics is of particular interest for specialists, as franchising allows to develop small and medium business steadily, as a continuation of the already dynamically functioning large companies with their own brands. Franchising combines the strengths of large enterprises and small businesses, is a kind of symbiosis of organizations that are steadily developing even in a stagnant economy. Franchising creates an advantage for all parties - small and large businesses and the state. The government is interested in a dynamically developing stable business.
Franchising, business, company, brand
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