Essence of graphic unverbal facilities in the printed advertisement
Автор: Anikaeva A.A.
Журнал: Вестник Тверского государственного университета. Серия: Филология @philology-tversu
Рубрика: Голоса молодых исследователей
Статья в выпуске: 3, 2011 года.
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The article is sanctified to the problem of visual information in the printed advertisement. An author systematizes scientific material on graphic unverbal facilities. These facilities are examined from position of paragraphemical, psychological and creative aspects. Systematization of different points of view on the investigated problem allows complex to give a glance on the use in the printed advertisement of graphic unverbal facilities.
Printed advertisement, topographemic, syngraphemic, supergraphemic, color, image, design
Короткий адрес: https://sciup.org/146120858
IDR: 146120858
