The essence and features of competitive strategies of enterprises

The development of a competitive strategy is one of the key tasks of modern enterprise management, the solution of which makes it possible to ensure long-term competitive advantages of the enterprise in the target market, stable growth rates of income and profits. The article reveals the essence and features of the competitive strategy of the enterprise, the stages of its development. The features of the application of various competitive strategies by shipping companies in modern conditions are highlighted. It is concluded that a well-chosen competitive strategy will allow the shipping company to ensure a strong competitive position in the long term.