Public relations as promotion of a youth event

The article considers alternative methods of public relations and promotion of a youth event. The author describes the main existing methods and technologies of promotion and defines the main problems in this area of activities and ways of their solution. The emphasis is on promoting the event through social networks by organizations that work with young people. At the same time, the main attention is paid to the problem of the competence of administrators of groups in the social network Vkontakte and the tasks that face them