Technological strategies for enhancing business competitiveness in the context of dynamically evolving IT technologies

This article is dedicated to the study of the features of technological strategies aimed at enhancing business competitiveness in the context of the rapid emergence of new technological solutions. Key success factors in competitive struggle are analyzed, such as innovation, flexibility, and adaptability. The author provides recommendations for developing technological strategies to achieve competitive advantage. In conclusion, the author asserts that the development and updating of technological strategies, which are an integral part of managing business competitiveness, require a change in approach in light of the increasing speed at which new technological solutions are emerging.