Technologies for planning the marketing activity of the organization in the conditions of digitalization
Автор: Slyshkina E.V., Polovnikova N.A.
Журнал: Международный журнал гуманитарных и естественных наук @intjournal
Рубрика: Экономические науки
Статья в выпуске: 8-1 (83), 2023 года.
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This article explores the technologies for planning the organization's marketing activities in the context of digitalization. It is considered how digitalization is changing the marketing paradigm, and how the use of modern technologies is becoming a necessity for organizations seeking to remain competitive in modern conditions.
Marketing activity, digitalization, business processes, marketing strategies, marketing evolution, strategic approach, digital marketing
Короткий адрес: https://sciup.org/170200285
IDR: 170200285 | DOI: 10.24412/2500-1000-2023-8-1-158-160