Network management technology in the context of social and cultural changes

A distinctive feature of the modern world culture is the network organizational structure of its elements and the formation of their relations. Globalization, communication, information expansion of the human being plays a key role in the transformation processes of modern society, i.e. the development of network community. These social and cultural changes make one develop technologies in order to regulate this process, affect its further development. The research objective is to review the history of studying the phenomenon of the network community, as well as the technologies of cultural regulation that are relevant to the new developmental stage of human society and culture. It is concluded about the primacy of the development of the informational influence to achieve maximum efficiency in cultural regulation since information is the basis of modern society.