Technology event marketing in the leisure industry Muscovites: a socio-cultural analysis

The authors analyze the current conditions for the development of event-technologies in cultural institutions of the city of Moscow. Discusses a new approach to the construction of the urban environment, innovative methods of management of social and cultural life of citizens. Is the essential characteristic of event-technologies as a special mechanism of the organization of social and cultural events and activities in modern conditions of development of cultural industry of the city. The prospects of the development of cultural industry of the metropolis, based on the integration of public and commercial cultural institutions. Pressing is a customer-oriented approach in the organization and implementation of social and cultural projects and activities that contributes to changing the status of the consumer of cultural services, namely the consumer mediation - an active citizen - the creative class.