Television as an indicator of lexical skills and speech practice, social preferences and evaluation of the cultural state of society

This article reveals the problem of interaction between television and mass audience, describes the degree and quality of functioning of the inherent connection «television -audience» at the present stage, reveals the causal link between television programs, offered by a TV professional elites, and social preferences. In this context we consider the problem of implementation of on-screen: communication uncharacteristic social universe of the lexical skills, and verbal practices that characterize the cultural state of society.