Trends in the application of digital technologies in the space of a modern museum

In this article, the author identifies the main trends in the use of digital technologies in the world’s leading museums and galleries. She suggests that digital technologies used in the space of a modern museum contribute to the actualization of a “second reality,” “another culture” that meets the preferences of a mass audience. The “virtual” museum differs from the traditional one by the dominance of the visual component; the variety of means of communicating with the audience; its interactivity; and the creation of augmented and virtual reality. The use of digitization contributes to the dissemination of works of art.