Digital marketing development trends

The article examines current trends in the development of digital marketing and their impact on expanding opportunities for business growth and development, due to the dynamic development of information technologies that characterize the transition from Web 1.0 to Web 5.0, and the increasing role of the human-centered approach. The key areas of transformation of marketing strategies are analyzed, including personalization, interactive marketing, video content, influencer marketing, omnichannel approach, geotargeting through IoT, as well as a special emphasis on the use of artificial intelligence and blockchain technology in marketing.