Franchising development trends in Russia
Автор: Lazareva K.V., Khurmatullina A.F.
Журнал: Экономика и бизнес: теория и практика @economyandbusiness
Статья в выпуске: 11-2 (105), 2023 года.
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The article considers various approaches to the definition of the concept of "franchising", defines the characteristics of franchising as a contractual relationship, its difference from a commercial concession. The characteristics of the main indicators of the state and development of franchising in Russia are given. The problems characteristic of the franchising market are formulated and the main development trends are identified.
Franchising, franchisor, franchisee, commercial concession, effective development of franchising
Короткий адрес: https://sciup.org/170200909
IDR: 170200909 | DOI: 10.24412/2411-0450-2023-11-2-124-127
